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Clothing magnate's surprise

Clothing magnate's surprise jab at Disney

The clothes magnate behind China's Romon Group made a surprise challenge to entertainment giant Disney just days prior to its Shanghai Park opening on June 16, contributing to an already simmering fight in between the United States famous firm and its Chinese rivals over market share.

Sheng Jingsheng, president of the Zhejiang-based clothing giant which is likewise branching out into the lucrative entertainment industry, took a not likely chance at its U.S. competitor, saying that he was born to defeat Walt Disney.

"I am making every effort to construct China's own universal entertainment park, similar to when I began my clothes company 20 years ago," said the 45-year-old business owner. "It might not be successful overnight, but I think I was born to beat Walt Disney and I will try to make it take place during the rest of my life."

Regardless of the unquestionably large capacity for China to develop its cultural market, Sheng confessed that the nation's huge space with developed economies in regards to consumption levels, habits and social environment makes it an uphill journey to cover other's success in the field.

China's policymakers are vying making the cultural sector among the pillars of the nationwide economy until completion of the 13th Five-year Plan (2016-2020), as the cultural minister vowed this March to raise its proportion to the GDP from 3.76 percent in 2014, which is far behind the typical rate of significant international economies, to over 5 percent by 2020.

"Many Chinese businesses are constructing theme park, and this is a good thing," said Sheng whose company opened Romon U-Park, among the world's largest indoor theme parks with an investment of over 5 billion yuan (US$ 759 million).

He believes that those parks must not copy Disneyland which is already out of date and requires to avoid overspending and extravagance.

"The future parks need to have their own features and welcome advanced innovations like 3D and virtual reality (VR)," said Sheng who likewise stressed the significance of instilling both traditional and modern culture with "positive energy."

Sheng especially pounded "Pirates of the Caribbean," a tourist attraction at numerous Disneyland parks worldwide, which, in his words, "will have an unfavorable effect on innocent children who still cannot inform excellent from bad."

The clothing magnate is not the very first one who has actually locked horns with the U.S. home entertainment giant. Last month, Wang Jianlin, the billionaire behind China's real estate and entertainment corporation likewise made a rare and strong remark, asserting that his company wishes to make sure that Disney is not rewarding in the next 10 to 20 years with its company in China.

Wang pointed out Walt Disney's overreliance on its past intellectual properties (IP), such as the olden characters Mickey Mouse and Donald Duck, asserting that a lack of brand-new company models and innovation will not produce abroad success in this generation.

The U.S. firm stated it is prepared to act to secure its copyright rights and address infringements after entertainers dressed as Snow White and Captain America appeared at Dalian Wanda Group Co's brand-new amusement park in China.